NAU the Hi Street eyewear from Milan launched – Green Eye wear and Hyaluronic gel based contact lenses for the Indian market. This range reinforces the company’s commitment to environment protection with the usage of 96 % recycled plastic. If you thought that would be boring, then let me dispel the myth. The glasses were cool, funky and at the same time very trendy and durable providing 100% UVA/ UVB protection for your eyes. This also marked the inauguration of Nau’s second store in India at the ambience mall Gurgaon.
As a contact lens wearer myself, one of my major peeves is that the eye feels dry after some time. But the hyaluronic line introduced by Nau offer an additional benefit of rehydrating the cornea which means improved comfort and the possibility of wearing the lenses for a longer duration.
What sets Nau apart from other eye wear brands? Exclusivity! They can only be bought from Nau’s stores and the collection changes every 15 days to avoid monotony. Retailing through own stores lets them control the entire chain, also keeps the price in check and for customers that translates into affordable exclusivity. The brand launched in 2005 and is flourishing well with over 98 stores worldwide. It reflects Italian design and style with its exquisite workmanship. For prescription glasses the brand conducts eye test for free at its stores. In a special offer one can get the frame for free and will only be charged for the lens which starts from INR 1000. It’s a laudable fact that the eyewear is not just made with passion and competence but also with responsibility towards the environment for the benefit of GenNexts. However Recycling comes with its own minus and that is the lack of colour. These glasses are black and Nau is working on incorporating colour into the sunglasses range.