The first of its kind dedicated sleep start up in the
country, Sunday (http://www.sundayrest.com) strives to
fill a basic gap in the market for standardised mattresses.Founder Alphonse
Reddy says, “We have the experience of running India’s only market place for
premium sleep products with Fabmart and what we realized was the current
mattress buying experience is quite broken for a consumer. They have to choose
from a number of models with little differentiation and with hi-tech buzzwords
of little value and are left completely mystified. We spent almost 12 months in
the development process of our mattress and pillow, which we considered two of
the most important sleep products.”
With considerable
innovation and refinement they’ve launched designer mattresses. Designed by
acclaimed Japanese designer, Hiroko Shiratori, the look is a blend of
simplicity and elegance. The pillows come paired with the mattresses,
remodeling the way we viewed mattresses so far.
They also redefine
mattress buying as they offer a 100-day free trial to first time customers and
have interesting surprises for their patrons, from time to time keeping them
engaged.
The USP of the Sunday pillow
is that it consists of 0.7 Denier microfiber,which is the finest fiber
available with 50% more filling than of a standard pillow. This ensures that
the pillow is soft (because of usage of finest microfiber) but at the
same time prevents the pillow from flattening out.
The highly specialized
mattresses come in two variants, ruling out confusion- Sunday Ortho
Plus which is relatively firm and meant for older people and those with back
problems, and Sunday Latex plus, a softer version for the urban
young. The pillows have been designed according to the mattress type and
whether one is a side sleeper or a back sleeper. The ‘delight pillows’ are made
of very fine microfiber and there is a ‘Sunday topper’ for those who want
to make their mattress softer and a ‘Sunday protector pad’ for those who
want to make their mattress last longer and stay hygienic.
It is the first
mattress brand in India that is using 100% latex certified by European
standards.
The collection
comprises of mattresses, pillow, topper and protector pad, which are highly
comfort oriented yet adhering to the international trend of a clean,
minimalistic look. Each product nattily carries the Sunday monogram.
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