Vert- which is French for green- is the most apt name for this range of cosmetics. An all organic range of cosmetics made with the freshest ingredients. This is exactly the need of the hour. I caught up with the founder, Anupama Malhotra whose passion for creating this line reflects in every word she speaks. Not someone to mislead or blindly ape other cosmetic brands, Anupama actually visited Paris and studied there to create this range. Handmade organic cosmetics are what every woman deserves in this day and age, given the busy, stressful life and a highly polluted environment.
What sets Vert apart from other players in the market is that they not only use Indian science but also old European techniques which optimize formulations without or with barely any preservatives. The raw ingredients are sourced globally, mainly from USA, Africa & Europe. All products are made with fresh ingredients instead of using extracts or derivatives. A formulation that calls for orange juice will have freshly squeezed orange juice. Despite the authenticity of materials, the products are not cost prohibitive. Infact, they are actually cheaper than some of the other players in the same niche. Due to the absence of preservatives some products may have to be stored in the refrigerator to maintain its efficacy. Anupama cited some therapeutic effects of her products as well, which is a huge plus.
I have been using the body butter and it did rejuvenate dry skin, more reviews of their products coming soon. As of now the range includes body soaps, body butter, lip balms, scrubs, bath salts etc. The products smell heavenly ,devoid of strong synthetic aromatic ingredients.All products are 100 % vegetarian and are not tested on animals . There are plans to expand the line of cosmetics which is something I am looking forward to, especially kajals and lipsticks.
They plan to go pan India with Chandigarh, Bangalore and Mumbai as first to be forayed into.
In NCR you can source the products from their stores at DLF Place and Qutub plaza. Others can order on their website.Vert also retails on amazon and Fab bag.
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